7 Benefits of Having a YouTube Channel

1. Give the Audience More Content

One really good reason to add video and a YouTube channel to your site is to give the audience more content. When people get a lot of good content that is solving their problems, they stay longer and like to come back and visit more often. We have seen lots of engagement that we wouldn’t have otherwise seen without the added video channel.

2. Extra Source of Traffic

A nice side effect of adding the extra content is that it drives more traffic. People can now find you on YouTube and on your site. Right now, we still drive more traffic from our site to the YouTube channel than the other way around, but we are starting to see some come the other way. In the beginning, if you only have a food blog, this will probably be your results as well, especially if you start putting videos on your most trafficked posts like we did. Another cool side effect is it grows your brand. Having video someplace else gets your brand out there in another location which starts to grow the level of awareness and expertise that you have.

3. Closer Personal Connection

One thing we have noticed with video is it encourages a level of familiarity that helps with building a community. You can create a much more personal connection with people and let them get to know you and see how you act/react to certain situations. There is something about watching a video where you can feel like you are with somebody working on a problem. I learn from the people who usually have video(s) because I like learning and engaging in that manner.

4. Another Source Of Revenue

It can also add another source of revenue to your blog. Whether through YouTube ads or through a video course on your site, it creates more content or a product that gives you another income source which is always good.

5. Modernizing

Video is just 'so hot' right now! One of the big reasons we started adding video is because we felt like it was a good way to start standing out. While a lot of bloggers have already gotten into the video niche and there are a bunch of people making a living with their YouTube channels alone right now, we felt like there weren’t a lot of bloggers with photos and video. I saw people doing the photos or the video but not a lot doing both.

6. Creative Outlet

It gives us a good creative outlet. We gets to do something different than what we usually do. We feel like not many people can make a video out of their heart. We want to let people know that we can do it in a creative way. Plus, I learn how to record and edit a video. All this is to sacrifice our time. It is fun to experiment in different ways on how to create a video. Now we feel like we need to find a way to get more views. and there's where the different 'method' of making videos comes in. This includes the usage of other editing software. This would be really hard to pull off in a blog post with photos.

7. Get Outside Your Comfort Zone

One of the best things about video is that it really pushes you outside your comfort zone. I feel like we do our best learning if we are always pushing ourselves just a little further than we feel comfortable with. Adding video has definitely done that for us and we feel like we are creating some of our best content and hopefully solving our audience’s problems with our video series.

If you have started your own YouTube channel, share it in the comments below and we will go check it out 🙂

Please stay safe and vigilant. Always remember to wear your face mask properly. Take care while the virus is still around!